Case Studies
Explore real-world success stories from businesses across retail, commercial property, and local government who have leveraged Pathzz to unlock valuable insights.
Haben
Uncovering The True Drivers Of Change
Pathzz CI helped Haben’s marketing team analyse visitation declines, revealing minimal impact from a new shopping centre. Insights led to strategies for increasing local engagement and adapting marketing efforts.
City Of Perth
Tracking Economic Activity & Enhancing Stakeholder Reporting
The City of Perth wanted to enhance its data-driven approach to measuring economic activity and major event impact in real time.
Haben
Understanding The Impact of Community Sponsorship
Haben’s marketing team utilised Pathzz CI to analyse the impact of their sponsorship, revealing valuable data on ticket holder engagement that justified their investment and informed future marketing strategies.
Haben
The Strategy Behind The Basketball Stadium For Forest Hill Chase
Haben utilised Pathzz’s insights to assess visitor behaviour and demand, validating the introduction of a basketball stadium at Forest Hill Chase, transforming it into a multi-purpose community hub.
Chatime
Growth Strategy: Sales Forecasting & Store Performance Drivers
Since its 2010 entry into Australia, Chatime plans to grow from 169 to 250 stores by 2025 using a data-driven strategy with Pathzz AI for network planning and performance analysis.
The Haymarket Alliance
Unlocking behavioural insights to inform the local economic development strategy
The Haymarket Alliance partnered with Pathzz to gather visitor data, enhancing economic strategies and targeted marketing for the precinct, aiming for successful initiatives like the Neon Playground Festival in March
Night Time Industries Association
Late Night Public Transport
Reform
Outdated beliefs about late-night transport focus on young partygoers, neglecting essential workers. Pathzz data shows most late-night commuters are workers, advocating for better transport services within New South Wales.
Raptis Investments
Geo-Targeting high value customers to increase market share
Data insights identified potential growth in affluent family market share for a shopping centre. Targeted marketing campaigns were implemented, enhancing tenant prospects through real-time strategy adjustments and insights.
The Pines Elanora
Identifying Tenancy Mix Gaps & Successfully Targeting Tenants
The Elanora catchment adapted to infrastructure changes by analysing customer behaviour through Pathzz, successfully securing a youth fashion tenant, enhancing its tenancy mix, and addressing community needs.
Local Government
How Data-Driven Insights Elevated Placemaking and Community Events
A Council enhanced placemaking through events, utilising Pathzz for data analysis on visitor demographics and behaviour, leading to increased community engagement and supporting local businesses effectively.
Large Format Retail
Optimising Store Locations: How Real-Time Data Transformed Site Selection
A large format retailer utilised Pathzz’s geo-targeted insights to identify optimal store locations and demographics, leading to the successful launch of three revenue-generating stores within six months.
QSR
How a Leading QSR Chain Identified the Perfect Regional Location
A QSR chain used Pathzz for data-driven insights to choose a high-traffic site for expansion in regional Australia, boosting customer flow and enhancing lease negotiations effectively.
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