Chatime

Growth Strategy: Sales Forecasting & Store Performance Drivers

Challenge

Since entering the Australian market in 2010, Chatime has grown to 169 outlets, with plans to reach 250 stores by 2025.

To achieve this expansion, Chatime needed a data-driven approach to optimise its network and navigate current market challenges.

Solution

Chatime leverages Pathzz AI for white space analysis and network planning. By identifying the key performance drivers of its top-performing stores, Chatime can forecast catchment sales to prioritise catchments and assess location options within each catchment.

This approach allows the team to make strategic decisions on where to expand, ensuring each new location has the best chance of success.

Result

With Pathzz AI, Chatime now has a clear, data-backed strategy for growth. The ability to analyse network performance in real time has improved decision-making, reduced risk, and ensures a more efficient expansion plan. This has allowed Chatime to focus on cost control while continuing to support its business owners and franchisees.