Large Format Retail

Optimising Store Locations: How Real-Time Data Transformed Site Selection

Challenge

A large format retailer (LFR) sought to open new stores while ensuring each location maximised foot traffic and catered to the surrounding community’s preferences. Traditional market research methods were costly and time-consuming, and previous locations had seen inconsistent performance due to lack of real-time data.

Solution

Pathzz provided the LFR with deep geo-targeted insights that went beyond basic location data, including detailed demographics, catchment analysis, peak traffic times, and customer movement patterns within target areas. Using Pathzz insights, the retailer could identify prime locations with strong customer overlap, optimal opening times, and ideal neighbouring businesses for co-location.

Result