QSR

How a Leading QSR Chain Identified the Perfect Regional Location

Challenge

A leading Quick Service Restaurant (QSR) chain sought to expand its presence in regional Australia, with two options on the table. Given the substantial investment required to establish a new store, the chain needed to ensure their new location would attract sufficient foot traffic and match their target customer profile. To make an informed decision, they turned to Pathzz for comprehensive, data-driven location insights.

Solution

Using Pathzz’s location intelligence, the QSR chain leveraged:

• Visitation Trends: Real-time foot traffic comparisons for the two locations, revealing visitation levels by time of day and the highest activity areas, seasonality trends, and street-specific insights like what side or section of the street gains more visitation.

   

• Catchment Analysis: Detailed demographics to identify the best match with their target customers.

   

• Brand Affinity: Data on nearby brands and stores attracting similar customers, guiding co-location decisions.

   

• Cross-Visitation Patterns: Understanding of customer journeys and main attractors to a location.

Result

Based on Pathzz’s data-driven insights, the QSR chain strategically selected a site in a high-traffic area aligned with their target demographic. The new location exceeded expectations, drawing on the area’s natural customer flow and co-location near major location attractors.