Local Government

How Data-Driven Insights Elevated Placemaking and Community Events

A Council sought to enhance its placemaking efforts by hosting signature events and community activations that would foster a deeper connection to place, celebrate cultural diversity, and support local businesses.

To make these events impactful, they needed a comprehensive way to measure success and understand the demographics and behaviours of attendees.

Key goals included identifying who was visiting, understanding cross-visitation to surrounding precincts, and quantifying the “halo effect” that these events had on the community and local economy.

Solution

Using the Pathzz platform, the team quickly gained a data-driven approach to track and analyse visitor engagement for each signature event including:

• Visitation Trends: Visitation numbers and comparison to previous years
• Visitor demographics: Who attended and the diversity
• Origin of visitors: Where they live
• Cross visitation patterns: Measuring how visitors moved between precincts in the LGA before and after attending the event
• Halo effect: Measuring the impact to surrounding businesses and precincts.

Result

With Pathzz’s data insights, the Council could strategically refine their events and programming to maximise engagement and community satisfaction.

Key outcomes included:

• Enhanced Community Connection: Insights showed an increase in repeat visitors and a greater diversity in attendees, validating the council’s efforts in creating inclusive, community-centred events.
• Halo Effect: Cross-visitation data revealed a significant uplift in local business foot traffic during and after events, emphasising the halo effect of the activations.
• Event Optimisation: The council used the data to optimise event timing and enhance programming, ultimately creating more vibrant, active spaces and stronger community bonds.