City Of Perth

Tracking Economic Activity & Enhancing Stakeholder Reporting

The City of Perth wanted to enhance its data-driven approach to measuring economic activity and major event impact in real time.

Traditional reporting methods lacked the granularity to capture visitation trends, assess cross-visitation, and understand the ‘halo’ economic impact of key events.

Solution

By leveraging Pathzz’s CI and AI powered location intelligence, the City of Perth has enhanced its monthly Economic Briefing Papers, delivering deeper insights into economic performance each month.

This has empowered better-informed decision-making for economic development strategy, urban planning, and business support initiatives.

Result

With Pathzz, the City of Perth can now:

• Analyse visitation trends and cross-visitation patterns to understand movement across key locations.
• Identify visitor demographics and behaviours—insights that were previously unavailable.
• Measure the economic influence of major events and their contribution to the city’s financial health.
• Detect shifts in visitor activity early, allowing for proactive adjustments to planning and investment.
• Track and measure the economic influence of major events and how they contribute to the city’s overall economic health.

The City of Perth has a real-time, data-driven approach to measuring economic performance and visitation trends, allowing for strategic planning and investment in key areas.