The City of Perth wanted to enhance its data-driven approach to measuring economic activity and major event impact in real time.
The Haymarket Alliance
Unlocking behavioural insights to inform the local economic development strategy
The Haymarket Alliance partnered with Pathzz to gather visitor data, enhancing economic strategies and targeted marketing for the precinct, aiming for successful initiatives like the Neon Playground Festival in March 2025.
Night Time Industries Association
Late Night Public Transport
Reform
Outdated beliefs about late-night transport focus on young partygoers, neglecting essential workers. Pathzz data shows most late-night commuters are workers, advocating for better transport services within New South Wales.
Transform How You Measure Major Events & Understand The Halo Effect
Major events—whether festivals, sporting matches, or cultural exhibitions—are transformative moments for communities and businesses alike. They draw crowds, boost local economies, and create lasting memories. However, behind the excitement lies a critical question: How do you measure the success of a major event? Effective event measurement is essential for stakeholders to understand what worked, identify […]
Local Government
How Data-Driven Insights Elevated Placemaking and Community Events
A Council enhanced placemaking through events, utilising Pathzz for data analysis on visitor demographics and behaviour, leading to increased community engagement and supporting local businesses effectively.
How Shopping Centres Can Quickly Evolve With Changing Community Needs
As Australia experiences rapid population growth, shopping centres and main street precincts face both challenges and opportunities in catering to evolving community needs. With more people moving into urban and suburban areas, the role of retail centres has shifted from merely a retail hub to a critical pillar of local communities. To thrive in this […]