Solutions by Role

No matter your role, Pathzz provides tailored, data-driven insights to empower decision-making and drive performance across every facet of your business.

From research teams and marketers to real estate brokers, network planners and economic development managers, our solutions are designed to meet the unique needs of each function. Unlock the power of real-time data to improve strategy, optimise processes, and achieve measurable outcomes.

Explore how Pathzz can help you make smarter decisions, enhance efficiency, and achieve your goals, no matter your role.

Retail

Commercial Real Estate

Local & State Government

Investment & Finance

SOLUTION BY ROLE

Roles in Retail

Network Planning
- Pinpoint optimal areas for new store locations.
- Perform detailed site comparisons based on catchment and competition.
- Forecast store performance and minimise cannibalisation.
- Assess market saturation and competitor proximity.
Property Manager
- Make smarter location and leasing decisions across the store network.
- Evaluate store performance with foot traffic benchmarks, understand customer movement and trade area relationships.
- Identify opportunities to renegotiate leases or relocate underperforming sites.
- Use visitation trends, demographic shifts, and brand affinity data to align your property strategy with evolving customer demand and maximise ROI across your retail footprint.
Marketing
- Target key customer segments and competitor catchments to boost market share by analysing visitor movement patterns.
- Optimise advertising spend and ROI by tracking campaign impact on visitation and sales, adjusting strategies in real time.
- Tailor marketing based on customer preferences and brand affinity, monitor competitor activities, and use geo-targeting to drive traffic from suburbs with low customer penetration.
- Gain insights into visits and unique visitors to determine the most effective marketing tactics—whether engagement-focused or frequency-driven—and identify the suburbs where these strategies will help you increase market share.
Area Manager
- Understand entrance performance and peak shopping periods.
- Optimise staffing and inventory based on visitor trends.
- Identify key partners for local area marketing through cross-visitation analysis.
- Compare store performance to wider precinct performance.
- Understand competitor impact.
- Gain insights into shopper behaviour, demographics, and trade area trends.
- Understand visitor origin and consumer penetration by suburb (SA1).
- Identify key community stakeholders for local area marketing opportunities.
Aquisitions
- Identify high-potential sites based on real-time foot traffic, customer profiles, and competitive presence.
- Evaluate brand fit and market opportunity using demographic and behavioural insights.
- Compare potential sites against network benchmarks to prioritise the strongest opportunities.
- Assess trade area saturation and minimise cannibalisation risk before acquiring new locations.

SOLUTION BY ROLE

Roles in Commercial Real Estate

Portfolio Manager
- Uncover opportunities to boost visitation and increase turnover - essential factors for building sustainable occupancy costs and driving the centre’s valuation.
- Benchmark against portfolio and competitors.
- Track consumer brand affinity and retail category trends.
- Understand competitor trade area impact.
Leasing
- Analyse foot traffic trends and tenant demand to forecast interest and identify high-potential tenants based on local demographics.
- Identify which market segments are driving visitation, and tailor your leasing strategy to attract the right tenants.
- Compare your property’s performance to nearby competitors and understand how location factors impact tenant attraction, highlighting areas of opportunity.
- Understand consumer brand affinity and cross visitation to assess consumer demand for brands.
Marketing
- Gain insights into visits and unique visitors to determine the most effective marketing tactics—whether engagement-focused or frequency-driven—and identify the suburbs where these strategies will help you increase market share.
- Compare your property’s performance against nearby competitors to highlight advantages and differentiate your offering.
- Understand customer penetration by suburb (SA1) in real-time and measure change.
- Curate tailored activations and events that resonate with target audiences, boosting tenant and visitor engagement.
- Measure the impact of marketing & sponsorship initiatives on visitation and sales to optimise future campaigns and maximise ROI.
- Identify the top community stakeholders in a catchment and your current level of engagement.
Aquisitions
- Identify high-potential sites based on real-time foot traffic, customer profiles, and competitive presence
- Evaluate brand fit and market opportunity using demographic and behavioural insights.
- Compare potential sites against network benchmarks to prioritise the strongest opportunities.
- Assess trade area saturation and minimise cannibalisation risk before acquiring new locations.
Real Estate Brokers
- Match clients with the right properties using data-rich reports and behavioural insights that go beyond traditional analysis.
- Identify high-potential sites based on real-time visitation and consumer trends.
- Access detailed reports on market trends, population shifts, and forecasts.
- Enhance client proposals with compelling data visualisations.
- Make timely, informed decisions for leases and investments.
- Offer a competitive edge with insights that stay ahead of outdated market data.

SOLUTION BY ROLE

Roles in Local & State Government

Events
- Maximise event success with real-time data on attendance, audience profiles, and engagement.
- Measure visitation before, during, and after events.
- Track visitor origin and movement patterns.
- Understand cross-visitation to nearby precincts, retail, and attractions.
- Use insights to optimise future event planning and sponsorship targeting.
Economic Development
- Accelerate regional growth with deep understanding of place performance and visitor patterns.
- Identify real time trade areas and visitation trends by time of day, week, or year.
- Understand the origin, frequency, and demographics of visitors.
- Pinpoint investment opportunities and emerging precincts.
- Support funding applications and policy development with compelling data.
- Analyse cross-visitation to highlight connected economic zones.
Placemaking
- Understand how people move through and use spaces.
- Measure and benchmark project impact.
- Analyse cross-visitation to brands, attractions, and public amenities.
- Identify under utilised zones and activate them with targeted initiatives.
- Measure the impact of projects like public art, pedestrian areas, or business activations.
Urban Planning
- Plan smarter, more vibrant communities with insights into population dynamics and behaviour.
- Track changes in demographics and place usage over time.
- Identify revitalisation opportunities based on real visitor behaviour.
- Analyse amenity use and demand for improved urban design.
- View population forecasts and approved dwellings.
- Support planning decisions with accurate, timely data.
Infrastructure
- Optimise infrastructure investments by analysing real-time visitation and movement patterns.
- Understand the impact of infrastructure changes on community behaviour and accessibility.
- Guide transportation and mobility planning with data on people’s movement through transit hubs.
- Track the success of infrastructure projects by measuring changes in visitation and usage.

SOLUTION BY ROLE

Roles in Investment & Finance

Analyst
- Analyse market trends and demographic shifts to identify high-potential investment opportunities.
- Understand visitation patterns to assess the value of properties and forecast future growth.
- Evaluate risk by comparing performance across competing locations and asset classes.
- Leverage real-time data to make informed decisions on acquisitions, divestments, and portfolio adjustments.
Finance
- Use visitation and demographic data to support financial modelling and valuations.
- Guide lending and financing decisions by understanding the vibrancy of regions and assets.
- Measure the impact of market trends and economic conditions on asset performance and returns.
- Forecast revenue and growth potential based on foot traffic, consumer behaviour, and regional trends.